Review the laws that apply to marketing, advertising and sales
Attracting new customers to your business is essential. But before you purchase your advertising or make your first sale, it's important to do your homework and fully understand the rules in Canada that are related to marketing, advertising and sales. Below you'll have an opportunity to learn about regulations, permits and licenses. Here's a brief summary. Scroll down to see all the details.
- Advertising must be truthful; without false or misleading claims about the good or service.
- All customers must be treated fairly.
- Some products are prohibited in Canada; others are restricted or have other specific requirements.
- Labelling of products must follow specific rules.
- Business practices that reduce competition are not permitted.
- Approved equipment is required when weighing or measuring products.
Always remember that CFIB's Business Resources team is here to help! Contact us at 1 888 234-2232.
