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CFIB News Release: Fewer customers and lower spending per customer affecting Manitoba’s small business recovery

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#SmallBusinessEveryDay campaign encouraging local shopping ramps up with weekly challenge as we head back to fall routines 

Winnipeg, September 3, 2020 – Fewer customers and reduced spending per customer are holding back small business recovery, according to new survey results released today by the Canadian Federation of Independent Business. The weekly #SmallBusinessEveryDay recovery dashboard was also updated with new results for Manitoba:

  • 65 per cent of businesses are fully open (compared to 74 per cent two weeks ago)
  • 49 per cent are fully staffed (compared to 52 per cent two weeks ago)
  • 41 per cent are making normal sales (compared to 38 per cent two weeks ago)

“We’re hoping that as people get back to fall routines businesses will get a much-needed revenue boost. Consumers are critical to small businesses and their financial and emotional support means more now than ever,” said Laura Jones, Executive Vice-President at CFIB.  

The majority of Manitoba businesses are still reporting lower than normal sales. Challenges to getting back to normal sales include: fewer customers (52 per cent), customers spending less on average (50 per cent) and operational challenges, such as online sales, shipping, and interrupted supply chains (36 per cent). Not being able to find staff (26 per cent), government restrictions (14 per cent) and increasing prices (for example, to cover PPE costs) (14 per cent) are also causing lower than normal revenues.

CFIB will be ramping up its #SmallBusinessEveryDay campaign this fall with weekly challenges heading towards Small Business Saturday in October. This weekend’s challenge is to use the #CanadaUnited hashtag to promote your favourite business on Twitter or like or share the Canada United video online. For each like, share or hashtag use RBC will contribute 5 cents to a fund that will grant businesses up to $5,000 to help with recovery. 

“This week’s challenge to help small business doesn’t cost anything but time. Extra credit is always an option and with so many restaurants at risk of permanent closure, we are suggesting an extra effort on the long weekend to indulge in some restaurant therapy,” added Jennifer Henshaw, CFIB’s Senior Policy Analyst, Prairie.

To arrange an interview with Jennifer Henshaw, CFIB’s Senior Policy Analyst, Prairie, please call (306) 570-8072 or email [email protected]. You can also follow CFIB Manitoba on Twitter @cfibMB.

For media enquiries or interviews with Laura Jones, CFIB’s executive vice-president, please contact: Milena Stanoeva, Media Relations Specialist, at 647-464-2814 or email [email protected]

Source for CFIB data
CFIB, preliminary results for Your Business and COVID-19 – Survey #20, online survey started August 27, 2020, n = 3,752. For comparison purposes, a probability sample with the same number of respondents would have a margin of error of +/-1.6%, 19 times out of 20.

About CFIB
CFIB is Canada’s largest association of small and medium-sized businesses with 110,000 members (4,800 in Manitoba) across every sector and region. CFIB is dedicated to increasing business owners’ chances of success by driving policy change at all levels of government, providing expert advice and tools, and negotiating exclusive savings. Learn more at cfib.ca.

About #SmallBusinessEveryDay
The #SmallBusinessEveryDay campaign encourages local shopping, promotes initiatives to support small business and provides posters and other tools for businesses to use. It is supported by Scotiabank, Chase Merchant Services, eBay Canada, Intuit Canada and Interac Corp. To find out more about being a media sponsor please contact [email protected].