Social media is part of our daily lives. From Facebook to Twitter to LinkedIn, it is very likely your employees participate in social media. We can help you develop a social media policy to clarify what you expect from your staff and to protect your business.
Did you know that over 16 million Canadians have user accounts on Facebook? That’s almost 50% of the population. Even if you or your company don’t have a social media presence, it is a good bet that some of your employees are active on Facebook, Twitter or LinkedIn.
Social media is a relatively new phenomenon and companies, small and large, need to understand the impact social media has on their business. Social media can have both positive and negative effects on a company.
- Positive : Your employees' involvement in social media may be an untapped resource when you are looking to fill an opening, promote a new product or generate some positive brand attention.
- Negative: Your employees can spend hours of company time online reducing productivity or may bad-mouth the company or a client without your knowledge.
Developing a social media policy can go a long way to clarifying expectations for employees and protecting your business. You can personalize the Social Media Policy template linked to the top right-hand corner of this page.
Still have questions?