When you participate in one of CFIB’s webinars, you will learn strategies and acquire tools to overcome issues facing you every day as a small business owner, from industry leaders and CFIB counsellors. Your questions will be answered live by industry leaders and CFIB counsellors, and you will leave with tips and tools that can make you and your business more knowledgeable, more productive and more efficient.
Stay tuned for our upcoming webinars!
February 2018: Powering UP Your Business Communications
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Retain and gain career management for small business
Join workforce expert and small business owner Lisa Taylor, author of a Retain and Gain: Career Management for Small Business, to learn low-cost career management tips, activities and actions that you can take right now.
The Secrets of Hiring Success
You need to grow your team and can’t afford to make a bad hire. You want to attract the best candidates with the least amount of hassle and expense. And you don’t have the luxury of having a recruiter or paying an agency to help.
These are the challenges of small business hiring. The good news is, we’re sharing the secrets of hiring success!
Come join a hiring expert from CFIB’s recruitment partner Fitzii to learn how you can leverage the advantages of being a small business, while also applying the best practices and tools that big businesses use to hire top talent.
In this interactive webinar you’ll work through the three stages of hiring and learn the practical and proven secrets of:
- Sourcing and attracting ideal candidates
- Screening and shortlisting for “fit”
- Selecting the best person for the job
You will also learn how to best use Fitzii’s FREE applicant tracking software to save time and organize your hiring.
Human Rights 101: A Beginner’s Guide for Your Business
Did you know office gossip can be deemed discrimination? A complaint against your business like this, which is becoming more common, can result in fines, lost time, reduced employee morale and public relation nightmares in today’s social media landscape.
CFIB’s free webinar, “Human Rights 101: A Beginners Guide for Your Business”, will introduce you to the most common complaints in Canadian workplaces and tell you how to avoid them.
This webinar will cover what employers need to know about human rights in Canada, from what is protected under the legislation and what qualifies as discrimination.
As part of the webinar, you will also hear about the importance of having a complaint resolution policy and how to manage complaints internally. You will come away with proactive steps you can take right now to make your business a more equitable and harmonious place to work under human rights legislation.
What the proposed tax changes mean for you
The federal government has proposed three changes to the tax code that could seriously hurt your business. With very little explanation or opportunity to consult, these proposals have left business owners with more questions than answers—and have raised alarm bells with tax practitioners and accounting firms. Taken together, they would be the most drastic changes to the tax code in decades.
In this free webinar, CFIB CEO Dan Kelly and Evelyn Jacks, president of Knowledge Bureau, will describe what each of these three changes mean for you. From putting more red tape around tax-saving measures, to hiking taxes on certain investments, these changes will affect your ability to lower your tax burden and how you save money for retirement, business investments and emergencies.
In addition to explaining the changes, Dan will discuss how CFIB and other groups are pushing back against them, and how you can join the fight. You will also have the opportunity to ask questions about the changes and the campaign to get the feds to take them off the table.
Email marketing success in the CASL era
Canadian Anti-Spam Legislation (CASL) confuses many businesses. At CFIB we’ve made it our mission to fight for your email marketing rights and help you understand this regulation. We’ll give you the tools you need to comply.
July 1, 2017 marks the end of CASL’s initial three-year transition period. During this time, you should have brought your marketing emails up to CASL’s standards. But if you are not compliant by July 1, your email recipients can sue if you violate the rules. CASL compliance requires specific and potentially time consumming processes to collect and manage email consent. Failure to do so can result in penalties and lawsuits.
CFIB has teamed up with Cyberimpact, a recognized expert in email marketing and a trusted partner, to provide you with a FREE webinar on how to drive sales with email marketing while complying with anti-spam legislation.
Discover how corporate social responsibility can improve your brand & bottom line
Corporate Social Responsibility (CSR) can feel like a daunting task. The good news is, regardless of your company size, or where you’re at on the sustainability scale, there is always a good next step to take in becoming a more sustainable business. There are a variety of programs available that are both cost-effective and have the potential to provide savings or even increased revenue.
When organizations become increasingly green-minded and communicate their initiatives, they often tap into a growing base of ethical consumers in Canada, increasing their bottom line. More and more, businesses understand that having a social purpose and contributing to the communities they work in are essential to building an authentic brand story and making real connections with customers.
CFIB is pleased to introduce Anthony Santilli, VP Sales & Marketing at Bullfrog Power. He has worked with companies as large as RBC and as small as that start-up webstore run out of a home office. What connects all of them is a commitment to sustainability that is part of a much broader trend.
Join CFIB and Bullfrog Power in an informative webinar where they’ll dig into CSR: what it is, the internal and external benefits, as well as the components of CSR for small business. You’ll also hear about incentives available for energy audits and retrofitting, and what it means to be a B Corporation.
Social media street smarts – Build a plan to grow & protect your brand
Engaging with customers over social media is a fantastic way to enhance your brand, and make authentic connections resulting in more business. To do so effectively you'll need to ensure that your employees and contractors can speak on your behalf, follow your brand values, and convey your sense of personality and tone.
You'll also need to be able to give them guidelines of what they should and should not do. Regardless of how much you prepare them, you don't have control over the internet and how it responds. What you can do is prepare in advance for when a social media disaster strikes. In this webinar, we will cover how to build a social media policy, and what to do when a social media disaster strikes.
CFIB is pleased to introduce Kevin Smith, Chief Marketing Officer at SelectCom. Kevin has spent over 14 years in enterprise sales and marketing, and after thousands of pitches, he has perfected the art of storytelling. He specializes in using story and strong visual elements to craft and deliver powerful messages that get attention and results.
The 6 phases of buying an existing business
For the first time in Canada, we have more people over the age of 65 than under the age of 15. There is $1.9 trillion worth of assets looking to change hands. Additionally, finding the right business with good market share, proven cash flow and a veteran staff already in place can increase the odds of long-term business success. This is why SuccessionMatching.com, The Canadian Federation of Independent Business (CFIB) and Futurpreneur have partnered to bring you an informative FREE webinar on the topic of buying a business.
This webinar, presented by Alison Anderson of SuccessionMatching.com in partnership with the CFIB and Futurpreneur, will cover everything you need to know and ask before buying a business, including:
- 6 reasons to buy an existing business
- The three types of succession planning
- Timelines and Expectations
- Resources and financing options available to buy an existing business
Credit/Debit card acceptance: Choosing the best option for your business
Choosing a merchant service provider can be a daunting task for any small business owner. Every day, merchant processing companies are competing for your business, which often leads to high-pressure tactics and unfulfilled promises of huge savings.
At CFIB, we have received thousands of calls from our members looking for guidance. To help you make an informed decision, and avoid making a costly mistake, CFIB has developed a webinar that can save your small business a lot of time and money.
This webinar will provide you with the tools you need to make knowledgeable decisions, including:
- What makes a good (or bad) service provider
- How to choose a payment processor
- What to look for before signing a merchant contract. How to spot the common warning signs that indicate an unacceptable merchant contract
- An overview of the rules and measures that make up the Credit and Debit Card Code of Conduct, and how they protect your business
Fraud, cyber security and the cloud: What your business needs to know
To celebrate Fraud Awareness Month, CFIB has teamed up with Microsoft Canada to bring CFIB members and guests a free webinar. In this webinar, hosted by David Iudiciani, Product Marketing Manager, Microsoft Canada, we will explore 3 areas of cyber security:
Part 1: Security Check-Up You hear more every day about cyber hacks and cyber attacks. But what are they, and what risk does your company face? To start off, we'll show you why you need to think about security regardless of the size of your business.
Part 2: Demystifying Common Threats From phishing to malware, we'll cover a variety of threats and the changing environment of cyber attacks. The threat landscape today is complex and creative, and the more knowledgeable you are, the better you can protect your most important assets.
Part 3: How the Cloud can Help Secure Small Business Adopting cloud software can transform how you do business, but it also carries more complexity and risk. In order to adapt to changing technology, start your transformation by thinking about security.
The 5 phases of a successful exit strategy
We’ve all heard the saying that failing to plan is planning to fail. This can be especially true when it comes to selling your business.
For the first time in Canada, there are more people over the age of 65 than under the age of 15. This trend has particular implications for business owners as they look to retire. Despite the fact that 70% of Canadian businesses will need to transition, only about 9% have a formal succession plan.
Proper transition planning is critical to the continued success of every business and farm and a good plan starts with education.
This is why CFIB has invited Alison Anderson, founder of SuccessionMatching.com, to offer her expertise on the subject of succession planning via a free webinar to CFIB members and guests.
This free webinar will cover the following topics:
- An introduction to the three types of succession planning: Family Transition, Employee Share Ownership Programs, and Third Party Sales
- Timelines and expectations
- Resources available to business and farm owners
- Introduction to SuccessionMatching.com
How to leverage LinkedIn for your business
A few years ago, small businesses owners questioned whether using social media was worth the investment. Today, the question is notif you should use social media, but how you should use it to propel your business forward.
While there are various social platforms, many CFIB members have asked us how to best leverage their LinkedIn accounts to promote their business, obtain new clients and build relationships. Now valued CFIB members and guests will have your chance to ask the experts at Microsoft and LinkedIn!
In this webinar, Microsoft together with LinkedIn will discuss the differences between leveraging Social Media for your personal brand and utilizing Social Media as a strategic tool for your business.
This free webinar will explore:
- How to create the optimal Personal LinkedIn Profile
- LinkedIn Engagement: Company Pages, Groups, Social Selling and more
- How to amplify your content on Social Media (i.e. content on your website or blog)
- How to use LinkedIn to acquire new customers
How to build a cost-effective, employee-focused return-to-work plan
If a workplace injury happens, you want to limit the impact of the accident for your employee and your bottom line. An effective Return-to-Work Program can help you achieve both these goals, saving you thousands of dollars while ensuring your employees are healthy, safe and productive even after an injury has occurred.
CFIB has developed a comprehensive Return-to-Work Program to help you reduce the cost of an injury on your employees and your business, which we will share for free in this free 30 minute webinar.
What you will learn in this webinar:
- Proactively protect your business - How being prepared for a workplace injury can save you a lot more than workers compensation premiums.
- Return-to-Work Plan – How to set one up at your workplace and we review the elements it should contain.
- Employee Care Package – What documents are needed to communicate with your employee and their health care providers after a workplace injury?
- Modified Work Offer – How to use our templates to create and customize a modified work offer for an injured employee.
Currency basics for importer/exporters
This free webinar is a must-attend for small business owners who are new to importing/ exporting game. During this 30 minute webinar, Ted Mallett, VP and Chief Economist at the Canadian Federation of Independent Business and Noah Parvez at EncoreFX, a currency company that provides currency hedging services for small businesses, will cover:
- A brief history of currency fluctuations and what that has meant to small biz.
- An introduction to currency management techniques.
- How to measure and neutralize risk.
- Available hedging tools that are available and what would be involved in taking part in them
This webinar is about identifying risk exposure to currency markets, and then evaluating what can be done, and for what price.
Managing difficult employees: Solutions to improve your workplace
Every business owner that has employees will say that their biggest asset is their people. The less popular side of that coin is that your people can also be your biggest challenge. Employees bring unique skills, talents and perspectives that, when properly encouraged and utilized, will help grow your business. Unfortunately, some employees may bring poor habits or attitudes that can affect much more than just their own work.
As a leader, your challenge is to continuously build up your exemplary employees, while acting quickly to identify workers that may not be a good fit, and address small problems before they become big ones. This is not always easy but CFIB is here to help.
In this 30 minute webinar, you will learn:
- How to identify a problem employee
- The difference between a problem employee and an employee having problems
- How performance reviews and open communication can help turn a problem employee into a good employee
- How to protect your business and your worker when termination is the only option
Big opportunities for small business: How to access Government contracts
Brookfield Global Integrated Solutions (Brookfield GIS) was recently awarded six multi-year contracts for the provision of property management services, project delivery services, lease services and optional related real property services across Canada. The total potential value of the six contracts, including all optional services and all option years, is $22.8 billion.
CFIB is teaming up with Brookfield GIS to provide help you gain access to these procurement opportunities and provide assistance with the procurement process.
If you are interested in learning more about the Brookfield GIS procurement opportunities in your area and industry, and how to apply, please join us for a free webinar.
This webinar will cover:
- Types of available procurements through Brookfield GIS
- How to find opportunities in your area and industry
- Navigating the application process
- How to get step-by-step support
Protect your business from credit card fraud
One in five small businesses in Canada will suffer a financial hit from some form of fraud, and the average small business will spend $6,200 fighting fraud. This is why, at CFIB, we put a lot of effort, focus and attention on helping our members fight fraud in their businesses.
CFIB has teamed up with Chase Paymentech and Visa to bring you a free webinar to help you prevent and fight fraud in your place of business.
- Small business security basics
- How to protect customer data
- Red flags to watch out for
- PCI Data Security Standards
- What to do if you get scammed
How to be your own HR department
At CFIB, our business counsellors receive tens of thousands of calls from their 109,000 members each and every year. Many of those calls are about HR issues.
As a business owner, you know that recruiting good employees takes time and money. It can be even more challenging for a small business owner as they are hiring all on their own, without an HR department. This is why CFIB is offering their expertise and vast experience via a webinar to help you hire faster, smarter and better!
In this webinar, a knowledgeable and experienced business counsellor will offer valuable tips, information and customizable templates to help you hire like a pro.
Here are some of the topics we will be covering:
- Writing a persuasive job ad
- Where to post – Does Social Media actually work?
- Interviewing - Asking the right questions to find the right person
- Credit and criminal check
- Using social media to investigate candidates – dos and don’ts
- Checking references
Let CFIB help you save your time and money in just 45 minutes.
Creating a successful small business website 101: Approach and execution
Did you know that 88% of Canadians will research online before making a purchase at your place of business? Furthermore, 80% of Canadians’ searches are for local purchases.
Having a compelling, effective website is no longer a nice to have for entrepreneurs. It is now an essential tool in running your successful small business. Everyone is looking for the magic bullet solution - the tactical advantage that will act as a launch pad for your business and its bottom line.
There are numerous tools and strategies that businesses can implement on the web to contribute to that goal, but which ones do you choose, and are those individual tactics enough? In this free webinar, Andrew VanderPloeg, VP Communications at Bark Communications, will share valuable strategies on how to strategically approach your site, and then within that strategy, employ effective tactics to win on the web.
Social media mastery webinar
CFIB Business Resource counsellors have been getting a lot of questions about social media marketing lately. In response, we’ve invited Bobby Umar, one of Inc Magazine’s Top 100 Leadership Speakers and Amazon #1 Best-Seller author of “How to Network Anytime.” He is also a four-time TEDx speaker, personal brand, networking & social media leadership advocate, and Huffington Post writer. With over 320,000 Twitter followers, Bobby will cover the topic of social media mastery for small business owners.
Bobby will cover the following topics:
- Understanding how social media works for your small business
- Top 5 business strategies each for Facebook, Linkedin and Twitter
- How social media and networking work together to generate revenue
- Building great content and thought leadership
Win the B2B social media game
In the world of social media, your business has seven seconds to convey your story. Can you pass the test? Facebook. Instagram. Pinterest. Vine. Snapchat. Every week there seems to be a new social media network to be a part of. How do you decide where put to your focus in order to connect with customers?
In this webinar, we’ll help you develop your B2B social media strategy by answering the whos, the whats, the wheres, the whys, the whens and the hows of social media. You’ll learn which networks to focus on, what tools to use, and how to craft a B2B social media strategy in a way that supports your brand and your business goals.
CFIB is pleased to introduce Kevin Smith, owner of The Story Architect. Kevin has spent over 14 years in enterprise sales and marketing, and after thousands of pitches, he has perfected the art of storytelling. He specializes in using story and strong visual elements to craft and deliver powerful messages that get attention and results.
Preventing fraud in your small business
Small businesses can be very susceptible to fraud. Every year, entrepreneurs become victim of fraud because there are fewer people within the business to catch the various types of fraud out that may be targeting them. It is estimated that fraud is costing small businesses millions of dollars annually.
During this webinar, participants will learn about the types of fraud specifically targeting small businesses (credit card, directory, health and safety, etc.), what to do when you see fraud and what steps to take if you are a victim of fraud.
How to navigate the red tape of hiring
Hiring your first employees is an exciting step forward for your business! It means your dream is moving in the right direction. A mistake made during the hiring process, however, can cost your business precious time, money and resources. CFIB will help to ensure your business complies with provincial and federal laws, and to navigate through the red tape.
This webinar will cover essential hiring questions, including:
- Are my employees federally or provincially regulated?
- Are there tax forms I need to fill out for government?
- How do payroll deductions work?
- Do I need to register with workers’ compensation?
- How do I protect my business and my employees with a proper employment contract?
If you’re hiring for the first time, view this webinar today by clicking on the screen.
Better safe than sorry: 5 simple ways your small business can improve workplace health and safety
Ensuring a safe workplace for your employees is vital to the success of your business. It is estimated that leave caused by injury accounts for more than 240,000 claims, resulting in considerable lost productivity each year. For a small business, employees are indispensable. Their absence can lead to project delays, lowered morale, loss of revenue, loss of opportunity, and it can even open up the possibility of lawsuits.
While large businesses have departments to take care of occupational health and safety rules and standards, most small businesses don’t have those resources and must meet the same requirements on their own. CFIB is here to help your small business. This webinar will illustrate five simple steps any small business can take to improve health and safety in the workplace.
View this webinar today by clicking on the screen.
How to build your business plan
A business plan is a ‘must have’ for any entrepreneur, in almost any stage of their business cycle. It’s a valuable tool, giving your business structure, direction, and identity, and it is a critical document for procuring investments or loans to start, run, and grow your business.
"How to build your business plan" will cover the format of a successful business plan, highlight the necessary components, and offer examples of syntax that all successful business plans contain. In addition, this free webinar will guide you through a step-by-step approach, starting with the basics of where to find templates, to data and information needed to research your industry and company, through final formatting tips and submission.
By the end of the webinar, participants will have a firm grasp on the process, what to expect, and how their completed business plan can be used and adjusted as their business evolves.
Stop paying unnecessary EI premiums for family (and get your money back)
Each year, employers and employees across Canada are required to pay sizeable Employment Insurance (EI) premiums. What many business owners and their employees don’t realize is that if a family member is employed by you, they may not be eligible to collect EI benefits. Both the employer and the employee are paying thousands into a system that will never benefit either of them! There are some companies that may help you get a refund from the Government of Canada for overpayment, but they often charge a fee that can run into thousands of dollars. CFIB would like to help you through this process for free.
Over the course of this free webinar, CFIB will provide you with:
- Step-by-step instructions to apply for a ruling with the government to determine whether or not your employee should be paying into EI.
- Instructions on how to get a refund of any overpayment you have both made within the last three years.
Don’t wait to find out if your employee is eligible – there is nothing worse than an employee being turned down for benefits that they have been paying into for years. Get clarity now.
Alberta’s employment laws are changing: Here’s what your business needs to know
Did you know that Bill 17, the Fair and Family-Friendly Workplaces Act makes sweeping changes to workers’ and employers’ rights and responsibilities? Did you know that most of these changes will come into effect in less than two months—January 1, 2018?
This free webinar, hosted by Alison Adam and Alexander MacDonald, practitioners in McLennan Ross’ Labour & Employment Practice Group, will explain the changes to:
- Job-protected leaves
- Rest periods
- Compressed work weeks
- Holiday pay
- And more
This webinar is designed to give small business owners like you and HR professionals the information they need to ensure that their business complies with the new legislative landscape.
Unsure about your taxes? CRA can help!
Wouldn’t it be great if you could know whether you’re doing things right… before you filed your taxes? In partnership with CRA we are hosting this webinar, which will explain how you can take advantage of the Liaison Officer Service. With seminars and in-person visits, these CRA staffers can:
- Answer your tax-related questions
- Show you how to use CRA tools like My Business Account
- Review your books and recommend ways to strengthen your bookkeeping
You sense it. Running your business today feels different. The workplace is changing, and so is the workforce. Teams are transforming, and business norms are challenged by an ambitious, younger generation who have different expectations, work styles and technology needs.
You can’t afford to ignore the influence millennials are having on your business. There’s more than nine million of them in Canada, born between 1980 and 1998. They make up more than a quarter of the Canadian population and are the single largest generation in the workforce as of 2016. And by 2025, millennials will make up 75% of the workforce.
CFIB and Microsoft Canada are co-hosting a live webinar on how to build your millennial advantage:
• Find out how millennial-friendly your business is
• Hear how millennials want to work
• Discover the four “Ts” of motivating millennials
• Learn how to break down generation barriers