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DISCOVER. SAVE. PROTECT.
Welcome to Definity, the parent company behind some of Canada’s most trusted insurance brands, including Economical, Sonnet, and Petline. From homes and vehicles to businesses and pets, Definity protects what matters most with reliable coverage and service you can count on.
As a valued CFIB member, you have access to a wide range of exclusive savings, all in one place. Explore all the ways you can save on insurance with Definity.
As a CFIB member, you get preferred rates and access to market-leading property, liability, and auto coverages designed for businesses of all sizes — from small businesses to medium-sized enterprises, and fleets.
- Local, dedicated, and deeply experienced underwriting teams
- Solution-oriented approach to support your business
- Market-leading technology to help brokers place your business quickly and accurately
- 10% minimum discount on property and liability policies for small and medium sized businesses
- Additional discounts for small business applied when you provide credit check consent, and you can save even more depending on your rating
- No service fees
- Preferred pricing potential for mid-to-large sized businesses and fleets
Access even more savings on your home and auto insurance from Economical*. You can choose from a variety of flexible options to make sure you have the coverage you need — with the savings you want. They can help you protect your residence and your personal and pleasure vehicles while offering:
- Discounted rates
- No service fees
- Extra savings for clean driving records or multiple policies with Economical
- Discounts for qualifying dependents and spouses
- 24/7 claims service in multiple languages
- Lifetime warranty on vehicle repair parts
- 2-year warranty on home repairs
Make your move. Start saving today.
As a CFIB member, you and your employees can save over 25% on home and auto insurance securely online in minutes. With Sonnet Insurance**, you can:
- Bundle your coverage and save even more
- Get a quote, buy, and manage your policy anytime online with a simple and straightforward, fully digital experience
- Talk to licensed insurance advisors by phone, chat, or email
- Contact the Sonnet claims team 24/7
It’s easy to switch and save on insurance with Sonnet.
Your pet is part of the family — make sure they’re protected, too. With Petsecure you can:
- Save up to 80% on vet bills (including exam fees and taxes)
- Pick the plan that’s best for you – Petsecure offers four comprehensive plans to choose from
- Pay one deductible per year, regardless of the number of claims
- Enjoy a simple, stress-free claims experience
Fetch your discount and start saving today.
*Economical (Definity Insurance Company) does not offer auto insurance in British Columbia, Saskatchewan, or Manitoba. Economical does not offer insurance in Newfoundland and Labrador, Northwest Territories, Nunavut, or Yukon.
**Sonnet Insurance offers online home and auto insurance to residents of Ontario, Quebec, New Brunswick, Nova Scotia and P.E.I. In B.C. and Alberta we offer online home insurance. Unfortunately, we’re not able to service Saskatchewan, Manitoba, Newfoundland & Labrador and the territories, or Alberta or B.C. auto insurance customers at this time.
Find out what you can save!
- 10% minimum discount on small business property & liability policies
- Extra discounts when you provide credit check consent on small business insurance
- Preferred pricing potential for mid-sized businesses and fleets
- Discounts on home, auto, and pet insurance
- No service fees, excluding Sonnet
What does a CFIB membership cost?
Monthly membership fees are $34 plus $3 per employee.
Find out what this means for your business.
Want to offer more to your members? If you are responsible for an association or a group of franchisees, we offer you an incomparable alliance that will allow you to offer even more advantages to your members. We have already signed agreements with more than 120 groups across the country and their members now benefit from all CFIB services.
Learn more about group agreements.
Want to offer more to your members? If you are responsible for an association or a group of franchisees, we offer you an incomparable alliance that will allow you to offer even more advantages to your members. We have already signed agreements with more than 120 groups across the country and their members now benefit from all CFIB services.
Learn more about group agreements.