Don’t let lockdowns stop you from supporting Small Business Saturday this weekend

152,000 Canadian small businesses have jumped into eCommerce since March and many offer curbside options

Toronto, November 27, 2020 – As the second wave of the pandemic threatens the critical holiday shopping season, supporting small businesses has never been so important to their survival. That is why this year, Small Business SaturdayTM, brought to you by the Canadian Federation of Independent Business (CFIB) and American Express, is the day after Black Friday. 

CFIB is urging consumers to think beyond big box stores and online giants and make an extra effort to support a small business, whether online, curbside or in person where possible this Small Business Saturday, November 28th. According to CFIB’s latest data, only 38 per cent of retail businesses are making normal sales and one in seven is at risk of permanent closure. The picture is even worse for hospitality businesses, where permanent closure is a serious risk for one in four and just nine per cent are making normal sales.  

“With 2020 being the toughest year ever for many businesses emotionally and financially, we are urging people to make every effort to support small business. It’s not always our first instinct to look for small businesses online but many have now worked really hard to make this an option,” said Laura Jones, Executive Vice-President at CFIB.

A third of small businesses now offer online sales, following an increase of roughly 152,000 new entrants into the eCommerce market across Canada since March. The top eCommerce adopters have been those hit hardest by the pandemic, including retailers, arts and recreation, hospitality, and health services businesses. While one in five businesses say they will increasingly rely on online sales to survive, a quarter of those using eCommerce are struggling to generate revenue that way. 

“Small businesses need our support this holiday season and there’s no better time to shop small than on Small Business Saturday,” said Kerri-Ann Santaguida, Vice President and General Manager, Global Merchant and Network Services, American Express Canada. “So whether it’s grabbing takeout, shopping online or picking up curbside, a small-first approach can go a long way for so many of your neighbourhood favourites.”

“Making the extra effort to find a small business online can make all the difference,” added Jones. “They survive with your support and are grateful for it.”

Read CFIB’s research highlights deck for more details.

For media enquiries or interviews, please contact:
Milena Stanoeva, CFIB

Source for CFIB data
This deck presents findings from CFIB’s eCommerce and competition with big business survey, completed online between September 17 and October 7, 2020 by 3,607 CFIB members. For comparison purposes, a probability sample with the same number of respondents would have a margin of error of +/-1.6%, 19 times out of 20. See highlights deck for full methodology. 

About CFIB
The Canadian Federation of Independent Business (CFIB) is Canada’s largest association of small and medium-sized businesses with 110,000 members across every industry and region. CFIB is dedicated to increasing business owners’ chances of success by driving policy change at all levels of government, providing expert advice and tools, and negotiating exclusive savings.

About Small Business Saturday
Positioned in the middle of Black Friday and Cyber Monday, Small Business Saturday (November 28) reminds Canadians to choose small, independent businesses in their neighborhoods or online on this traditionally big shopping weekend. Small Business Saturday is brought to you by the Canadian Federation of Independent Business (CFIB) and American Express, and is supported by eBay Canada. Visit for more information.