‘Tis the season to shop local: November 25 is Small Business Saturday®

Toronto, November 24, 2023 – Small Business Saturday is tomorrow, and the Canadian Federation of Independent Business (CFIB) is encouraging Canadians to kick off their holiday shopping by supporting their local, independent businesses. Small Business Saturday, an annual event taking place between Black Friday and Cyber Monday, is brought to you by CFIB in partnership with American Express®.

In a recent survey, 41% of small retail businesses said they plan to celebrate Small Business Saturday by hosting special sales or offering discounts in their business.

Small Business Saturday details:

What: An annual event encouraging Canadians to support small businesses during the holiday shopping season
When: Saturday, November 25, 2023
Where: Across Canada

CFIB president Dan Kelly and Executive Vice-President of Advocacy Corinne Pohlmann are available to comment on the Black Friday and Small Business Saturday shopping weekend. 

Visit SmallBusinessEveryDay.ca for more information about Small Business Saturday, including free tools and resources.

For media enquiries or interviews, please contact:
Maud Larivière, CFIB

Your Voice – November 2023: An online survey completed by 3,265 CFIB members between November 2-20, 2023. Results obtained at this time are final. For comparison purposes, a probability sample with the same number of respondents would have a margin of error of +/- 1.7 per cent, 19 times out of 20

Small Business Saturday®
Small Business Saturday® is brought to you by CFIB and American Express®. It encourages local shopping and provides posters and other promotional tools for businesses.

About American Express in Canada
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. American Express was established in Canada in 1853 and offers a variety of consumer and business products. Learn more at americanexpress.ca and connect with us on Facebook, X, Instagram, and YouTube.

About CFIB
The Canadian Federation of Independent Business (CFIB) is Canada’s largest association of small and medium-sized businesses with 97,000 members across every industry and region. CFIB is dedicated to increasing business owners’ chances of success by driving policy change at all levels of government, providing expert advice and tools, and negotiating exclusive savings. Learn more at cfib.ca.