Small Business Saturday – Key Results 2021


  • Almost 1 in 4 Canadians (22%) say they’ll be spending less on holiday shopping this year than they did last year.
  • Consumers predict they will spend twice as much at big box stores and online giants than at small businesses (online and in person).
  • More than half of small and medium-sized enterprises (SMEs) (51%) say their business was less profitable throughout the 2020 holiday season compared to the year before.
  • 2 in 3 SMEs (66%) are worried customers will be spending even less this year.
  • Nearly half of SMEs (49%) are worried that customers have moved online or to big businesses and will not return.

Related Documents

Release Date Report Download
Nov. 2021

Small Business Saturday – Key Results 2021

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