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Protect yourself, your employees and family

As a small business owner, you want to shield yourself, your family and your employees against unforeseen events.

You would love to provide the type of group benefits that larger businesses typically offer. These benefits not only protect you from the unexpected, but they help you retain top employees who expect coverage from their employer.

But most benefit plans are simply too costly for small and medium business owners.

CFIB has partnered with Sun Life Financial¹ and Nexim to craft a benefit plan1 that meets your unique needs and constraints. Exclusive to CFIB members, PrimaSure is a revolution in low-cost group benefits, providing flexible and affordable insurance for business owners and their employees. Owners also benefit from added value features and which are not usually available to small and medium sized businesses.

Find out what you can save!
  • Get group benefits for as little as $40 per month per employee.
  • Attract top employees by offering comprehensive benefits.
  • Protect yourself and your employees from the unexpected.
Affordable group benefits … for as little as a cup of coffee per employee per day ²

For many small businesses, the new and improved PrimaSure can make offering health and life insurance benefits an affordable reality.

And, if you already offer benefits, you now have more flexibility to meet your changing needs while containing costs.

PrimaSure plans are available for both self-employed workers3 and businesses of all sizes:

PrimaSure offers three levels of extended health insurance, with plans starting at $40 per month per employee, which is taken in addition to Life and Accidental Death and Dismemberment for the member:

-choose your level of coverage-
Bronze Silver Gold

Highly affordable plans providing quality coverage for health care "essentials" not typically available to small businesses from large insurers. Includes:

  • Prescription drugs
  • Ambulance
  • Emergency Travel Insurance

Intermediate plans offering more comprehensive coverage. Includes all the benefits in the Bronze plan plus*:

  • Some medical supplies
  • Paramedical services(eg. Chiropractor, Physiotherapy)
  • Eye exams2

Comprehensive plans offering a large array of coverage. Includes all the benefits of the Silver plan plus*:

  • Higher level of reimbursement for some items
  • Option for Vision Care*
  • Hospital room coverage


Give your employees greater value with life insurance, dental plans and other optional coverages

Every small business is different. That’s why PrimaSure offers a range of flexible coverages to meet your needs. Here are some services that can bring more value to your employees:

Optional Services

  • Health Spending Account Different employees have different health needs. Provide each employee with an annual credit, which you define, that they may use to reimburse eligible medical, dental, or hospital expenses not covered by their plan4.
  • Dental Insurance Cover an array of dental care procedures.
  • Disability Insurance Disability insurance replaces a portion of an employee’s income if they become disabled and are unable to earn an income.
  • Critical Illness Insurance Employees can use their lump-sum benefit payment4 to help pay for day-to-day expenses, travel during recovery, help with medical costs, etc.

Mandatory Services for the Member or Employees

  • Life Insurance With Life Insurance, plan participants will receive benefits should they die suddenly or after a prolonged illness, providing peace of mind that their beneficiaries will be taken care of.
  • Accidental Death and Dismemberment Accidental Death & Dismemberment Insurance is a benefit that is purchased in conjunction with Life Insurance coverage. It provides plan participants and/or their beneficiaries with additional benefits should the plan participant: die, lose a limb, become paralyzed, or lose their hearing, speech or sight because of an accident.

"We are grateful to have the Privilege Program for our employees. It allows everyone the health care they deserve, at prices they can afford. The claim process is simple, and the reimbursement time is extremely quick. I would recommend the Privilege Program to anyone."

Rhett Bradshaw
Manager of Operations
Vantage Pools and Spas
(Langley, BC)

Don’t wait until an emergency! Protect your employees, your family, and yourself today

Complete this form to get a quote. You can also contact 1-866-693-2342 or [email protected] to discover how you can take advantage of CFIB’s exclusive offers!

I want a quote
1 Insurance coverage is subject to all of the limitations, exclusions, terms and conditions described in the insurance policy issued by Sun Life Assurance Company of Canada, a member of the Sun Life Financial group of companies. This website does not form part of the insurance policy.
2Insurance coverage is underwritten by Sun Life Assurance Company of Canada, a member of the Sun Life Financial group of companies. Rates vary depending upon average age, and other factors. Speak to your PrimaSure Account Manager for a quote.
3 Individualized plans (as defined in the CFIB Group Insurance Policy and subject to certain limitations) require proof of good health for each applicant. In Quebec, individualized benefits are only available for business owners and their dependents, and excludes prescription drug coverage. *Restrictions May apply
4A group with a minimum of 3 employees is required for a Health Spending Account (HSA).