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Can you say that to customers? A guide to marketing, advertising, and sales laws

With penalties ranging from hundreds to millions of dollars, you don’t want to be caught on the wrong side of these Canadian marketing laws.

Prospecting, leads and sales are the life-blood of all businesses. Whether you sell goods or services, your business depends on your customers’ ability to find you — and your ability to find them!

The type of clientele you wish to reach will determine your marketing, advertising and sales plan; however, you should be aware that whether you plan to reach them digitally, via telephone or in print, there are laws that you must follow, or risk facing stiff penalties and fines.

Visit Canada Business Network's Marketing, advertising and sales regulations for more information, or call CFIB’s Counsellors to ensure that you are in compliance.

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