It’s now official: Canada’s Small Business Saturday coming October 20

Toronto, August 29, 2012 – Canadian small business owners are counting down the days until October 20th, the date set for Canada’s first Small Business Saturday. It’s a new campaign from the Canadian Federation of Independent Business (CFIB) sponsored by  Interac® that aims to encourage consumers to shop at local, independent businesses and help entrepreneurs promote their businesses online.

“All across Canada, small business owners tell me they’re looking for new ways to reach out to customers – particularly online – to promote the importance of shopping at local small firms, instead of a big box, giant online or cross-border business” said CFIB president Dan Kelly. “After all, if we all shop small, we can make a big difference.”

Business owners and consumers are encouraged to register on-line at The process is fast, easy and completely free. Businesses will be encouraged to offer a special promotion or discount on Small Business Saturday in order to attract new customers. Consumers will benefit by learning of unique offerings and great deals right in their own backyard or from small online businesses.

“We’re pleased to be the sponsor for Canada’s first Small Business Saturday,” said Mark O’Connell, President and CEO, Interac Association and Acxsys Corporation.  “Small businesses are the backbone of Canada’s economy, and we’re happy to provide merchants with convenient and economical payment options like Interac Debit that help keep their costs down and their customers happy.”

“One Saskatchewan small business owner who is already getting ready to hit the ground running is Sarah Nichols, the owner of Pure Clothing, a clothing store that has been in Regina for 2 years,” said Dan Kelly. “Sarah knows that October 20th is going to be the start of something big for hard-working entrepreneurs in Canada.”

To arrange an interview or for further information, please contact Gisele Lumsden at 416-222-8022 or email

As Canada’s largest association of small- and medium-sized businesses, CFIB is Powered by Entrepreneurs™. Established in 1971, CFIB takes direction from more than 109,000 members in every sector nationwide, giving independent business a strong and influential voice at all levels of government and helping to grow the economy.