It’d be great if all your website visitors subscribed to your email list wouldn’t it? That way, you could start a conversation and send them valuable content and offers. That’s exactly why there’s a newsletter subscription form on your website. But let’s face it, most people simply ignore it – it happens on all websites. An effective way to increase email sign-ups is to use popup forms.
Popups are small windows that appear on your screen when you’ve browsed a website for a while. If you proactively ask people to subscribe and you give them a compelling reason, more people will.
If you decide to use popup forms, there are a few things you need to get right to avoid rubbing website visitors the wrong way:
- Offer something relevant and valuable to new subscribers
- Provide a strong call to action (i.e. subscribe now to receive a free ebook)
- Be timely (make sure the popup appears when the visitor is done reading or browsing – not when they land on your website)
That being said, if you feel weird about using popups on your website and think it’s going to annoy your visitors, it’s OK not to use them! At the end of the day, you need to be comfortable with the marketing strategies that you implement. You only have to do what works for you.