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How to use email for marketing – without winding up in the Junk folder

Email marketing used to have a bad reputation. Marketers like to claim that email has the highest return on investment of any tactic, but for a lot of people, it can feel very “salesy”, sleazy, and yes: “spammy.”

While that reputation still lingers, things have changed a lot! Strict legislation (like CASL) and well-established best practices dictate what businesses should and shouldn’t do in regards to email marketing. 

There’s no doubt that you can (and should) start implementing an email marketing strategy to promote your business! Follow the guidelines below for a non-invasive approach to email marketing.

Hopefully, these tips help you feel good and confident about making email a crucial part of your sales and marketing process.

May 5, 2021

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